![]() Both offer a variety of integrations with WeChat’s native WeChat Shop feature for a smooth e-commerce experience. WeChat allows for two main options for livestreaming: via Tencent’s native livestreaming solution and via WeChat Mini Program feature. Leverage the immediacy of see-now-buy-now mentality with WeChat’s recent livestream feature. It allows for engaging with audiences and potential customers in real-time to answer their questions about your brand and products. Livestreaming is a huge aspect of the Chinese trend of social e-commerce. Get started with building an H5 page with services such as MAKA, Renrenxiou, Yixiouwang, but do keep in mind the interface is in Chinese. It allows for illustrations, artwork, and animations perfect for mobile experiences. H5 is a Chinese buzzword that essentially means HTML 5, or a single HTML 5 landing page. While WeChat Official Account pages have limited customization features, an H5 landing allows for providing users a professional and unique experience for your brand to stand out. You can then allow users to use these points towards discounts when they shop for your brand. Giving points for daily check-ins will incentivize your followers to keep up with your brand’s latest news and offers. WeChat Mini Programs allow you to build a loyalty program for your brand easily.īuild your WeChat loyalty program by rewarding points to potential customers for proactively linking their WeChat accounts and filling out their profile on your Mini Program. Loyalty programs are essential in retaining them. After a strong marketing campaign, you now have an influx of customers. Loyalty Programs on WeChat mini programsīrand loyalty is still important in China. WeChat features such as WeChat pay, geo-location, contacts, and notifications can all be smoothly integrated between WeChat and its Mini Apps. WeChat Mini Programs are applications built within the WeChat platform, providing advanced features with smooth integration with WeChat. Below is a rough guide for industry standards for WeChat KOL marketing: All about WeChat Mini Programsĭepending on the scope of your business, it might make sense to dive into making a mini-program specifically for your brand. Other KOLs have their own Official Accounts with large followings due to their reliable content. These groups usually revolve around specific interests, and engagement can vary depending on their quality. Some KOLs run their own WeChat groups, which have a maximum capacity of 500 members. By partnering with local KOLs, you are able to localize your brand messaging in China while getting access to their network of followers. In China, influencer marketing is widely known as KOL (key opinion leader) marketing. Now that you’ve set up an Official Account, it’s time to reach your audience.
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